About Mangrove Digital

Founded by {operators} in your shoes.

We built Mangrove to be the kind of partner we wished we’d had when we were running things in-house, senior, plain-talking, and invested in your team’s capability well beyond the engagement. Not another agency. Not another implementer. The bridge between the capability you’ve built and the value it should be delivering.

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Why we exist

The ecosystem is exploding in complexity. Most businesses have bought the tools; few have realised the value. We exist to bridge that gap, turning fragmented capability into a connected ecosystem that compounds, and handing it back to a team that can run it without us.

What we do

Design, build, enable and operate connected data and marketing technology ecosystems, across Data & AI, MarTech, AdTech, CLM & Loyalty and Insight & Analytics.

Who it’s for

Ambitious brands who’ve already invested in their stack, and are now looking to maximise the return, without another round of platform changes or consultant dependency.

How we show up

Premium not corporate. Simple over clever. Commercial over conceptual. A modern consultancy, not a typical SI, agency, or freelance network.

Our values

Four lines we hold ourselves to.

Values we use to make decisions about the work we take on, the way we run projects, and the kind of partners we want to be.

01

Make it feel simple

A fragmented stack is a solvable problem. It’s complex, but with Mangrove it will feel simple. We work back from the commercial outcomes and deliver value quickly, while building systems that compound over time.

02

Outcomes, not outputs.

We bridge capability across people, technology, data and AI to deliver customer and company outcomes that pay back. We’re in the room early and we’ll stay until we’ve built great work, that works. We’ll never compromise on quality.

03

Hustle on both sides

Deep thinking, short cycles. We move from strategy to a working prototype in weeks so decisions get made against reality, not slideware. We move fast for you. We’re excited for you to move with us. Compounding value needs momentum.

04

Push the ambition

We’ve lived your seat, we know the brief is rarely the ceiling. We come in, understand your ambition and what’s holding you back, then build for what is truly possible, not just what you need now.

Why Mangrove

Five reasons teams pick us.

What makes us different from an agency, an SI, or a network of freelancers, in the words clients keep giving us back.

01 Ecosystem-first

We understand the full technology ecosystem

We work across the entire technology spectrum, from websites and CDPs to marketing automation platforms like Braze. We design solutions with the bigger picture in mind, so every decision maximises your investment, avoids downstream issues, and delivers a stack that works seamlessly for you.

02

Deep CEP experience

We’ve delivered multiple CEP implementations under the Mangrove brand. Technical excellence combined with practical marketing know-how, backed by a global network of specialists we can scale in as needed.

03

We’ve been in your shoes

We know the pressures and priorities of in-house teams because we’ve been there ourselves. Mangrove was founded to deliver the kind of support, capability and results we wished we had when operating internal teams.

04

Extensive loyalty experience

We’ve worked with leading retail and e-commerce brands including Westfield, John Lewis, ASOS, Jaycar, Redballoon, M&S and New Look. We understand the nuances of driving engagement, loyalty and revenue in competitive retail environments.

05 Partnership

True partnership, not a supplier relationship

We operate as an extension of your team, transparent, collaborative, and invested in your success. The best results come from relationships built on trust, shared goals, and a commitment to long-term success. That’s how we show up from day one, and it’s how we aim to still be working a year later.

The team

Senior hands. Owning the outcome.

You won’t be handed off to juniors. The people who scope the work are the people who deliver the work, pairing with your team, not pitching at them.

Mark Grace

Mark Grace

Director

Deep strategy and architecture. Mark ensures every design is scalable, secure and aligned with long-term business goals, making sure the approach is rock-solid from the outset and that it compounds over time.

Tim Armstrong

Tim Armstrong

Director

Tim helps businesses navigate the complex waters of digital change while building resilient foundations for the future. Not interested in quick fixes or surface-level solutions, he focusses on deep, strategic transformations that consider the unique environment of each business, their people, their culture, and their aspirations.

How to engage

Four ways to work together.

All underpinned by accelerators and products that compress the path from strategy to value.

  1. 01

    Strategic Advisory

    We’ll help you map the opportunities, define the vision, and prioritise the initiatives that will drive ROI. Grounded in your data, your team and the market you operate in. We can review or build with you.

  2. 02

    Project

    Fixed-scope delivery of a defined outcome, a marketing automation implementation, a data foundation, a measurement rebuild. Clear scope, clear price, clear handover.

  3. 03

    Retainer

    Ongoing partnership across strategy, build and enable. Continuous momentum on the roadmap without rebuilding context every quarter.

  4. 04

    Embedded capability

    Mangrove operators embedded inside your team. Filling specific capability gaps while transferring the craft that closes them permanently.

Let’s build something that {compounds}.

Start a conversation
Talk to a principal, not a gatekeeper. Mark — MGrace@mangrovedigital.com.au · 0432 099 620 Tim — TArmstrong@mangrovedigital.com.au · 0414 179 156